About
Based in Columbia. You talk to the person doing the work.
Sticky Mule is a small local marketing company in Maury County. Home is Columbia. The work goes wherever the internet does.
Who runs it
I am Ryan Boomershine. I have spent 28 years running Christian schools, and I still run a consulting business for schools, The Principled Co., out of Columbia.
Sticky Mule started in 2024 because the sites I kept seeing around Maury County had all been built once, years ago, and left alone since. The owners deserved better than a template nobody updates, or an agency an hour up the interstate where they would be client number 843. Sticky Mule is the other option: a site built for your business, your Google listing cleaned up, and reviews coming in every month. When you call, you get me, and I am the one who builds your site. Call or text (615) 852-5322.
Marketing and small business are two of my favorite things to talk about, and I love supporting small businesses and churches. Most of what I know about marketing I learned by building sites and watching what happened next. Every job here starts with a Free Website Review for the same reason. Reading one shows you how I think before you spend anything.
No website yet?
Start here.
- Call or text
- (615) 852-5322
- Reply
- Within one business day
- Hours
- Monday to Friday, 8 to 5 Central
Why the mule
1840Columbia has been Mule Town since 1840. Mule Day started as a livestock market and it still shuts down the square every April. A mule is not a show animal. It is sure-footed, it carries more than you would guess, and it does not quit halfway up the hill. That is a better description of this work than anything with "digital" in the name.
Sticky is the other half. Marketing people remember and come back to. The name is the only joke on this site, and it does its job without any help from the copy.
What I believe
Four convictions about small business marketing.
A website is a tool, not a brochure.
It has one job. For most local businesses the job is making the phone ring, and every design decision either helps or gets in the way.
Local beats generic.
A shop on Highway 43 should not sound like a shop in Phoenix. Name the town, the road, the square. People know when the copy was written for them.
Tell people what it costs.
Publishing prices filters out the wrong calls and respects everyone's time. Hiding them behind a discovery call is a tactic, and owners know it.
Show the work.
If my own site looks no better than yours, you have no reason to hire me. Every page here is the portfolio.